Decision Making Factor
Approximately 75% of potential customers and visitors consider Virtual Tours as a major
decision making tool which positively affected them in moving forward with a purchase,
booking or visit.
Hotels with a Virtual Tour on their website that showcased their interior and exterior spaces
compare to ones using common techniques and traditional images increased the 'look-to-book'
conversion rate by as much as 16% to 67%.
In the 18 - 34 year old sector, prospects are 130% more likely to book a reservation or visit based
on a Virtual Tour.
According to a recent study by the Carlson Hotel Group, Virtual Tours can increase online revenue
significantly and by as much as 135%.