Better interaction
360° tours and panoramas perform much better than conventional photographs
gaining around 45% more interaction.

Conversion Rate
Virtual Tours on a hotel website, for example, that showcase their interior and exterior
spaces compared to one using conventional techniques increases the 'look to book'
conversion rate by as much as 26% to 67%.

In the hospitality sector the conversion rate referred to is the ration between website
sessions and completed reservations.

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